OGX is a beauty brand that stands out for its commitment to originality, inclusion, and sustainability. The brand is known for its salon-inspired hair care products that are designed to cater to a wide range of hair types, textures, and styles. OGX products are formulated with exotic, active ingredients that not only smell divine but also deliver noticeable results. OGX products are free from ingredients that can damage, strip, or dry out hair, such as sulfated surfactants, parabens, formaldehyde donors, plastic microbeads, and phthalates. The brand has also launched silicone-free and colorant-free product ranges. OGX products are crafted with a sulfate-free surfactant system for super gentle cleansing, providing a salon experience at home. The brand offers a variety of collections, each formulated with unique ingredients like argan oil, biotin & collagen, coconut milk, and teatree mint, among others. These ingredients are known for their beneficial properties, such as strengthening hair, preventing breakage, reducing frizz, and locking in moisture.