Pining for purple that’s in a world of its own? Our intensely deep shade activates colour pigments at the core of each hair strand, for a dazzlingly dreamy shade!

• Maximum colour depth & radiance
• Built-in Vibrancy Serum with vitamins & oils
• Stunning shine
• Suitable for up to 50% grey hair

Colour Cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate, Ceteareth-20, Octyldodecanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Laureth Sulfate, Ethanolamine, Sodium Cetearyl Sulfate, Serine, Prunus Armeniaca Kernel Oil, Parfum, 1-Naphthol, 6-Methoxy-2-Methylamino-3-Aminopyridine HCI, Oleic Acid, Potassium Stearate, Glycerin, Sodium Sulfite, Tetrasodium EDTA, Carbomer, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid

Developer Lotion: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid

Care Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Hydrolyzed Keratin, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate

• Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
• Check the colour application range to make sure this product is suitable for your natural hair colour
• Remember, if your hair’s previously coloured, this may affect results
• Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
• Have some cotton pads and skin toner handy just in case you get some product on your skin
• If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
• LIVE Intense Colour should be applied to clean, dry hair

SAFETY INSTRUCTIONS: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy.

Do not colour your hair if:

• you have a rash on your face or sensitive, irritated and damaged scalp,
• you have ever experienced any reaction after colouring your hair,
• you have experienced a reaction to a temporary "black henna" tattoo in the past.

Contains hydrogen peroxide and phenylenediamines (toluenediamines). Do not use to dye eyelashes or eyebrows. Rinse hair well after application. See bottom of pack for full list of ingredients.

Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advanced. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves.

Keep out of reach of children.