It's Pure was initially established by a British Ayurvedic therapist and in 2011, it became the pioneering hair colour brand to obtain organic certification from the Soil Association. These acclaimed natural hair dyes are produced in their Soil Association endorsed laboratory located in rural Suffolk, England, utilising the purest Ayurvedic herbs sourced from a certified organic Fair & Wild grower in Rajasthan, India. This grower employs advanced techniques to extract pure herbs, free from impurities, which offer active hair benefits such as volume, shine, and conditioning, in addition to providing long-lasting colour.
More about It's Pure
The entire range is 100% organic and natural, and does not contain any PPD, ammonia, or metallic salts. This hair colour range is suitable for vegans; halal; cruelty-free; and may be a suitable alternative for anyone who is allergic to synthetic dyes.The brand offers pure and beautiful colours that not only enhance the shine and volume of your hair but also improve its condition.
What is It's Pure, and what makes it unique?
It's Pure is a hair colour brand that offers 100% organic and natural hair dyes, free from PPD, ammonia, or metallic salts. It was the first herbal hair color range to be certified organic by the Soil Association, and all its products are vegan, halal, and cruelty-free. What sets It's Pure apart is its use of pure Ayurvedic herbs sourced from a certified organic Fair & Wild grower in Rajasthan, India.
Are It's Pure hair dyes suitable for people with allergies to synthetic dyes?
Yes, It's Pure hair dyes can be a suitable alternative for people with allergies to synthetic dyes. Since the range is 100% organic and natural, it does not contain any harmful chemicals that can cause allergic reactions. However, we recommend performing a patch test before using any hair dye to rule out any allergic reactions.
Where are It's Pure hair dyes formulated and produced?
It's Pure hair dyes are formulated and produced in a Soil Association certified laboratory located in rural Suffolk, England. The laboratory follows strict quality control measures to ensure that all products are of the highest quality and free from impurities.
