When you want to rock a natural colour without the chemicals, you’ll want to try It’s Pure Natural Brown hair dye. It’s fabulous for transforming your luscious locks.

Benefits:

100% organic natural brown hair dye without any nasty chemicals
Adds a luscious shine to your hair
Made with Ayurvedic herbs for healthy looking hair
Adds vivacious volume and super strength to your hair
The colour gradually deepens over time, even after your first wash
Contains absolutely no additives and is 100% natural

Organic

Ingredients

Cassia auriculata (cassia) powder, Indigofera tinctoria (indigo) powder, Lawsonia inermis (henna) powder, Cassia auriculata (cassia) powder, Emblica officinalis (amla) powder.

Usage and Instructions

It’s Pure herbal hair dye is super simple to use:

Mix the powder with warm water to a yoghurt-like consistency
Apply to your hair, working from the roots to the tips
Cover your hair with the cap provided and wait for the colour to develop
The amount of time it needs to be left on varies with each shade from 30mins to 4 hours, so follow the full instructions in your individual pack carefully.
Your colour will often develops further over a couple of days as it oxidises.

One pack of herbal hair colour powder is usually enough for shoulder-length hair. Very thick hair will need more, or if your hair is very fine you’ll need less.

Warnings

During chemotherapy or pregnancy, you should consult your doctor or our pharmacist before using this hair dye.

If your hair has been chemically lightened it will affect the colour result. Chemical lighteners make your hair more porous and thus absorb the colour less predictably.

There may be slight variations in colour result between different batches of Herbal Hair Colour. The botanical ingredients can be affected by varying climatic conditions from year to year.

Side Effects

It's Pure hair colours are natural and henna-based. They do not contain PPD, peroxide, ammonia, resorcinol or any artificial chemicals. However, we cannot guarantee that you will not have an allergic reaction to this dye.

To be sure of whether you will react to a hair colour it is best to perform a patch test 48 hours prior to putting the product on your scalp. To do a patch test, put a small amount of dye on the inside of your elbow. If any reaction occurs (itching, flakiness, redness) you may have a reaction to the hair colour.