Add a touch of sunshine to your hair with It’s Pure Golden Blonde hair dye. It’s an all natural, chemical free hair colour that’ll leave your hair radiant and full of life.

Benefits:

• Completely natural golden blonde that contains no chemicals
• Gives you a golden shine you’ll love
• Contains Ayurvedic herbs which help to make your hair look healthy
• Adds volume and strengthens your hair
• You can mix different shades of It’s Pure hair dye to get a completely unique colour
• Contains no additives and is 100% natural

• Organic

Cassia Auriculata (Cassia) Powder, Indigofera Tinctoria Powder (Indigo) Powder, Lawsonia Inermis (Henna) Powder, Rheum Palmatum (Rhubarb) Root Powder, Emblica Officinalis (Amla) Powder, Curcuma longa (Turmeric) Powder.

It’s Pure herbal hair dye is super simple to use:

• Mix the powder with warm water to a yoghurt-like consistency
• Apply to your hair, working from the roots to the tips
• Cover your hair with the cap provided and wait for the colour to develop
• The amount of time it needs to be left on varies with each shade from 30mins to 4 hours, so follow the full instructions in your individual pack carefully.
• Your colour will often develops further over a couple of days as it oxidises.

One pack of herbal hair colour powder is usually enough for shoulder-length hair. Very thick hair will need more, or if your hair is very fine you’ll need less.

During chemotherapy or pregnancy, you should consult your doctor or our pharmacist before using this hair dye.

If your hair has been chemically lightened it will affect the colour result. Chemical lighteners make your hair more porous and thus absorb the colour less predictably.

There may be slight variations in colour result between different batches of Herbal Hair Colour. The botanical ingredients can be affected by varying climatic conditions from year to year.

It's Pure hair colours are natural and henna-based. They do not contain PPD, peroxide, ammonia, resorcinol or any artificial chemicals. However, we cannot guarantee that you will not have an allergic reaction to this dye.

To be sure of whether you will react to a hair colour it is best to perform a patch test 48 hours prior to putting the product on your scalp. To do a patch test, put a small amount of dye on the inside of your elbow. If any reaction occurs (itching, flakiness, redness) you may have a reaction to the hair colour.